Professionals Do - Home Page
Deepen their expertise through intentional focus [[]]
Cultivate a point of view on how things should be done: [[]]
Communicate their value clearly [[]]
Design their services to improve client outcomes [[]]
Use, manage, and take seriously a CRM: [[]]
Know of, meet, and maintain collegial relationships with their peers/colleagues/competitors: [[]]
Build relationships with those most likely and able to refer business [[]]
Handle referrals with structure & process, projecting interest in the opportunity and lack of need for the opportunity [[]]
Expand their network in thoughtful ways [[]]
Keep past clients in the loop without wasting their time or overburdening them (provide value before, during, and after the engagement) [[]]
Theory: deciding to be a "thought leader to your network" is likely to pay off better than trying to "be a thought leader" because the latter implies winning at a search or audience-building game. The former implies that you will take ownership of one or more questions and labor for your network to "answer" those questions (if they're the right kind of questions for thought leadership, there probably won't be a single, definitive, one-and-done answer, but rather an ongoing discussion that speaks to the question in a productive way). This roughly fits under "provide value before, during, and after the engagement".
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